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ITE College West Collaborates with Avaya on New Lab for Students

  • An initial 450 students from business IT course to receive practical skills to enter workforce

For Immediate Release: 20-Aug-2007

Media Inquiries:
Junaidah Dahlan
+65 6872 8715
jdahlan@avaya.com

SINGAPORE – Students from the Institute of Technical Education (ITE) are set to hit the ground running as active contributors to the booming industries of hospitality and outsourcing, with newly-acquired practical skills in contact centre technology. Avaya Inc. (NYSE:AV), a leading global provider of business communications applications, systems and services, ITE College West and Avaya’s BusinessPartner Radiance Communications today announced that they have collaborated to establish a Contact Center Lab at the institute’s Clementi Campus.

The 38-seat Lab will offer practical training to 450 students reading the Higher National ITE Certification (Higher Nitec) in Business-Information Technology and Hospitality Operations courses. Equipped with the latest in contact centre technology from Avaya, the Lab enables ITE College West to add a new module to its existing contact center management coursework that builds on the practical development of students. Prior to the establishment of the Lab, students were only exposed to theory classes.

“The opening of this Lab demonstrates ITE’s holistic approach to education - one which is Hands-on, Minds-on, Hearts-on. We want our students to familiarize themselves with real work scenarios and learn through practical experience. Having been trained with the latest technology from Avaya, our students will have an invaluable advantage when they join the job market should they choose a career in contact centre management,” said Yek Tiew Ming, Principal, ITE College West.

The solution provides students with key contact centre skills that include inbound and outbound call handling, management of call centre reports, and automatic call distribution. These are essential practical skills that are required from professional contact centre agents today.

Avaya’s BusinessPartner Radiance Communications deployed the Avaya solution and provided the training to the teaching staff at ITE. Through the supervision of these trainers, students will engage in role-play exercises, taking turns to be customers and contact centre agents.

The Lab will be built around Avaya Contact Center Express and Avaya Interactive Response solutions. 22 Avaya Internet Protocol (IP) Phones will also be deployed.

“The strong emphasis on service excellence and the fast growing hospitality sector in Singapore will drive demand for contact centre agents and managers in the years to come. With practical experience gained at the Lab, students from ITE College West who envision a career in contact centre management have a bright future ahead of them,” said K.K. Chan, Chief Operating Officer, Avaya ASEAN.

“We equipped the Lab with the same contact centre technology that is being used in leading professional contact centers in the world today. The lecturers and students at ITE College West will be able to gain first-hand knowledge of how leading companies such as SingTel and other renowned banks and financial institutions are handling their customer support services and pre-and-after sales support functions using contact center applications. Radiance will also recommend practitioners from the industry to share best practices on the use of latest technological advancements relating to contact centre operations,” said Sng Koon Pin, Chief Executive Officer, Radiance Communications.

Avaya is the worldwide leader in terms of market share for contact centre agent shipments, according to Gartner Inc., in their report: ‘Market Share Report: Contact Centers Worldwide, 2006’ 1.

1 Gartner, Inc., "Market Share: Contact Centers, Worldwide, 2006" by Drew Kraus, May 4, 2007.

About Avaya
Avaya delivers Intelligent Communications solutions that help companies transform their businesses to achieve marketplace advantage. More than 1 million businesses worldwide, including more than 90 percent of the FORTUNE 500®, use Avaya solutions for IP Telephony, Unified Communications, Contact Centers and Communications-Enabled Business Processes. Avaya Global Services provides comprehensive service and support for companies, small to large. For more information visit the Avaya Web site, www.avaya-apac.com.

About the Institute of Technical Education
The Institute of Technical Education (ITE), Singapore, was established as a postsecondary education institution in 1992 under the Ministry of Education. ITE is a principal provider of career and technical education and principal authority in developing national occupational skills certification and standards to enhance Singapore's workforce competitiveness. Under its "One ITE System, Three Colleges" Model of Education, ITE governs three Colleges, comprising ITE College Central, ITE College East and ITE College West. For more information visit the ITE Web Site: http://www.ite.edu.sg.

About Radiance Communications
Radiance Communications, established through a joint venture between Keppel T&T and SingTel, is the market leader in providing consultation, integration and managed services of voice and data infrastructure for enterprise customers across industries.

Our range of solutions and services include unified communications solutions; telephony and contact centre applications integration; customised IP telephony applications; mobility and wireless solutions and multimedia recording solutions.

With Radiance’s decades of experience in communications technology and services, we help enterprises in Singapore and the Asia Pacific region leverage on the latest communications technology to maximise their business potential and enable them to stay ahead of the competition.


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