Outbound relationship building is about servicing
customers, not annoying them. Over the years,
predictive dialing has become associated with
those annoying telephone calls we all receive
during dinner, asking us for money. However,
the customer-centric world we live in today
demands that we interact frequently with customers.
The way we interact and think about reaching
out to our customers is changing. More and
more businesses are finding ways to be more
proactive about strengthening relationships,
like notifying their customers when their
flight is delayed, or reminding them of an
upcoming appointment, for example. It’s becoming
more about reaching out to customers with
information they need and value, not reaching
out to them with sales pitches they don’t
care anything about.
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