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As an established taxi company, Silver
Top Taxis understands well that it operates in a highly
competitive industry where efficient customer service
is paramount to success. It runs a busy contact centre
handling inbound customer calls, from car bookings to
trip confirmations and cancellations. In July 2000,
Silver Top implemented its first IVR solution designed
to enable automated bookings. Database inaccuracies,
however, eventually became a major problem and efficiency
was quickly compromised.
In 2005, Avaya answered Silver Top’s need for better
database management with the Avaya Text-to-Speech (TTS)
IVR solution. The system was implemented on an Avaya
S8700 server, and deployed over an Avaya IP Telephony
Network delivered by NSC Enterprise Solutions, an Avaya
BusinessPartner.
Thanks to Avaya’s TTS, database problems became a thing
of the past as Call Line Identification (CLI) technologies
provided automatic caller identification, and voice
prompts increased customer confidence. The implementation
served to lower administration costs, and increase call
automation and resolution rates while improving overall
customer/driver satisfaction. Silver Top foresees that
the TTS system will empower its future business, by
providing Silver Top customers with an intuitive service
on their mobile phones. With the growth of 3G mobile
networks and mobile Internet use, Avaya’s TTS is set
to become an integral part of Silver Top’s business.
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